Built by operators. For operators.
Xroot was built by people who've scaled brands, run media, and shipped creative — not by salespeople running an agency.
The principles every Xroot engagement runs on.
Diagnosis before pitch.
We don’t propose work we haven’t validated. Every engagement starts with a real read of the numbers.
Outcomes over output.
Decks don’t ship revenue. We measure ourselves against ROAS, payback, and contribution margin — not slide count.
One system, not silos.
Channels don’t operate in isolation. Strategy, creative, media, and conversion compound under one team.
Senior people only.
No junior account handoffs. The people who pitch are the people who operate your account.
Honesty over hype.
If it isn’t working, we say so first. Real reporting, real diagnoses, real recommendations.
Compound, don’t sprint.
Sustainable growth beats spike growth. We optimize for the next 24 months, not the next 24 hours.
The team operating inside your business.
Anas El Mobariki
Founder & Growth Partner
10+ years scaling DTC and SaaS brands across paid media, performance creative, and conversion.
LinkedIn
Layla Carter
Head of Performance Creative
Ex in-house creative lead. Built modular ad systems that have shipped $80M+ in tracked revenue.
LinkedIn
Marcus Reed
Head of Paid Media
Managed $30M+ in annual ad spend across Meta, TikTok, and Google for premium DTC brands.
LinkedIn
Priya Shah
Head of Conversion
Shopify CRO operator. Ships landing pages and PDP rebuilds that move CVR by 30–80%.
LinkedInHow we operate.
Every engagement runs on the same operating standards. No mystery line items. No surprise reports. The same level of seniority and rigor, every week.
- Senior-only execution01
- Weekly performance calls02
- Live shared dashboards03
- Transparent retainer structure04
- Quarterly roadmap reviews05
Want this team operating inside your business?
Book a strategy call. We'll diagnose your growth and tell you what we'd ship.
No pitch. Diagnosis only. We respond within one business day.