Acme Supplements: Scaling to $4M/mo

All results

DTC SupplementsPaid MediaPerformance CreativeCRO

Acme Supplements

Scaling Acme to $4M/mo with a rebuilt creative engine

+312%Revenue growthin 6 months

4.1xBlended ROASsustained 90 days

41 daysPayback periodfrom 78 days

Brand

Acme Supplements is a premium DTC wellness brand founded in 2021, scaling across the US and Canada.

Industry: DTC Supplements
Stage: $1M/mo revenue at engagement start
Engagement: Full-funnel growth partnership
Channels: Meta · TikTok · Google · Email

Challenge

A scaling ceiling no one had diagnosed.

Acme's spend had doubled in 12 months but revenue had only grown 38%. Creative was producing 4–5 new ads per week, but iteration was happening without a clear test framework. The product page hadn't shipped a meaningful update since launch. The team was running fast — in the wrong direction.

CAC up 38% year-over-year
Creative fatigue across Meta and TikTok
Shopify funnel untouched in 18 months
No incrementality testing in place

Strategy

Diagnose the system, not the symptoms.

The CAC spike wasn’t a media problem — it was a creative and landing page compounding decay. We rebuilt the growth system across three layers: a creative test framework that prioritized angle over execution, a Shopify funnel rebuild targeting checkout drop-off, and a Meta account architecture that gave winning creative room to scale.

01
Creative test framework
Angles-first, modular ads, weekly test cycles with clear winners and killed concepts.
02
Funnel rebuild
Shopify PDP + checkout redesigned for mobile-first conversion. New post-purchase upsell flow.
03
Account architecture
Restructure Meta into a portfolio model — Advantage+ shopping, ASC consolidation, audience exclusions.

Execution

What we actually did.

01
Growth Strategy
Built the growth model, ran the audit, set 90-day KPIs.
- Growth audit + creative audit
- Channel modeling + forecast
- 90-day OKRs and weekly cadence
02
Performance Creative
Rebuilt the creative engine around angle testing.
- New creative brief framework
- 24 net-new ad concepts in first 30 days
- UGC sourcing + briefing system
03
Paid Media
Restructured Meta into a portfolio model.
- Account restructure into Advantage+ shopping + ASC consolidation
- New audience exclusion architecture
- Weekly performance reporting
04
CRO & Landing Pages
Rebuilt Shopify product page + checkout flow.
- PDP redesign focused on mobile conversion
- Checkout shipping & payment flow tightened
- Post-purchase upsell flow

Results

Outcomes that compounded.

$4.1MMonthly revenue$1.0M → $4.1M

4.1xBlended ROAS2.1x → 4.1x

$46CAC$78 → $46

41 daysPayback period78 days → 41 days

3.2%Mobile checkout conv.1.8% → 3.2%

+62%LTV @ 90 days

Brand world

The work, in context.

Selected creative, product, and performance artifacts from inside the engagement.

Product familyThe Acme apothecary line — three SKUs, one brand system.

UGC ad creativeTop-performing UGC angle — kitchen morning routine, 4.1x ROAS.

Brand mark macroDebossed Roman A — the brand signature across every touchpoint.

Performance dashboard6-month revenue trajectory — engineered, not lucky.

We’d worked with three agencies before Xroot. Xroot is the first one that actually diagnosed the problem instead of selling us more services. The compounding effect on our growth was immediate.

Sarah ChenCo-Founder · Acme Supplements

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